Uganda Electricity Distribution Company Limited (UEDCL) has launched a nationwide blood donation drive targeting 3,000 units of blood across its 15 operational territories as part of its Customer Experience Month activities.
Speaking at the launch, UEDCL Managing Director Eng. Joselynne Rwabwogo highlighted the company’s commitment to extending customer care beyond electricity distribution to supporting the health and well-being of the communities it serves.
Held under the theme “The Extra Mile,” this year’s Customer Experience Month challenges UEDCL to go beyond its routine responsibilities and make a meaningful contribution to society through initiatives that save lives.
The Managing Director noted that the demand for blood remains critical, with mothers experiencing complications during childbirth, children suffering from severe anaemia and patients undergoing surgery among those who depend on timely access to safe blood.
“By donating blood, you can help ensure that this essential resource is available in our country when lives depend on it,” the Managing Director said, encouraging eligible staff, customers and members of the public to participate in the campaign.
The initiative is being coordinated by UEDCL’s Customer Experience and Corporate Affairs teams, working with territory managers to mobilise employees and customers across the company’s 15 territories. The target of 3,000 units is expected to be achieved through coordinated donation activities across the country.
The Managing Director commended the teams involved in organising the campaign and recognised the Uganda Blood Transfusion Service and the Uganda Red Cross Society for partnering with UEDCL to support the initiative.
She called on eligible employees to donate blood within their respective territories and encouraged them to mobilise family members, friends and customers to participate.
“One of the easiest and most meaningful ways to save a life is through blood donation,” he said, urging Ugandans to embrace regular voluntary donation as a lasting commitment to helping others.
Beyond the blood donation campaign, the Managing Director reaffirmed UEDCL’s commitment to improving the quality and reliability of electricity supply through distribution network strengthening, substation upgrades, refurbishment of distribution lines and improvements in response times.
She said these interventions are intended to reduce power interruptions, improve service response and provide more reliable electricity to customers.
The Managing Director emphasised that UEDCL’s customer experience commitment encompasses both reliable electricity services and a genuine concern for the welfare of the communities in which the company operates.
She urged stakeholders to sustain their participation in blood donation initiatives beyond the October campaign, expressing hope that the drive would become an annual tradition.
The blood donation drive forms part of UEDCL’s broader efforts to strengthen customer relationships and demonstrate corporate social responsibility while contributing to the availability of blood for patients who need life-saving transfusions.
